CAMPAIGNS / MEDIA

Orangetheory
Fitness

Producing photography and video campaigns across multiple Orangetheory Fitness studios nationwide while maintaining a consistent visual standard across markets.

Consistency across every market.

Orangetheory's brand depends on consistency. Members should recognize the same energy, coaching, and experience whether they walk into a studio in Tennessee or Texas. Campaign production followed the same standard.

Across multiple years, Matthew Sandstrom produced photography and video for Orangetheory Fitness studios across numerous markets, creating localized marketing assets while maintaining a unified visual identity.

PHOTOGRAPHY

Lifestyle, classes, coaches, portraits

MOTION

Commercials, social media, advertisements

PRODUCTION

Multiple studios, live classes, active environments

A personal trainer assists a man with a weightlifting exercise in a gym, while another person lifts dumbbells and a woman works out in the background.

Campaign films.

Short-form films carried the campaign environments, products, and personalities into social media and digital advertising.

Campaign photography.

Across several campaigns, the photography moved between product, portraiture, environment, and lifestyle while maintaining a consistent visual character.

Built for scale.

Creating content that feels consistent across dozens of studios, different coaching teams, changing members, and multiple markets requires a repeatable production process.

This work focused on delivering that consistency without sacrificing authenticity.