❮ ALL PROJECTS

BRAND / MEDIA

Cumberland Transit

Producing a flagship brand film rooted in outdoor culture and regional identity across Middle Tennessee.

01

The outdoors,
close to home.

Cumberland Transit has long served people who hike, climb, camp, paddle, and explore across Middle Tennessee. The film was created to connect that regional identity with the people, places, and experiences surrounding the brand.

Matthew Sandstrom led the production in a previous creative role, capturing a range of outdoor activities and environments for a single flagship pieces designed to represent the broader spirit of the company.

REGIONAL IDENTITY

Grounded in recognizable landscapes and outdoor culture across Middle Tennessee.

LIFESTYLE PRODUCTION

Built around real movement, natural environments, and an active outdoor community.

FLAGSHIP BRAND FILM

Created as a central piece of brand storytelling for digital use.

02

Choose Your Own Adventure

Short-form films carried the campaign environments, products, and personalities into social media and digital advertising.

CUMBERLAND TRANSIT | KINGSTON SPRINGS, TN | CHOOSE YOUR OWN ADVENTURE | 00:42

04

One production.
Lasting value.

The project gave Cumberland Transit a flagship piece capable of communicating more than products or services. It positioned the brand within the outdoor culture of Middle Tennessee and gave the company a cinematic asset for ongoing digital storytelling.

Work led by Matthew Sandstrom in a previous creative role.

04

One production.
Lasting value.

The project gave Cumberland Transit a flagship piece capable of communicating more than products or services. It positioned the brand within the outdoor culture of Middle Tennessee and gave the company a cinematic asset for ongoing digital storytelling.

A man wearing a beige bucket hat and a blue t-shirt with white text is sitting in the open trunk of a vehicle, writing or drawing on a paper. The vehicle is decorated with various stickers, and the background shows a grassy outdoor area with trees. The word 'OUTDOORS' is overlaid in large yellow letters across the bottom of the image.
Person rock climbing on a large rock face outdoors surrounded by trees, with the word 'CLIMBING' in bold yellow letters over the image.
Person standing on a rock overlooking a landscape with hills and trees, with a large Cumberland Transit sign in the distance.
A man wearing a blue t-shirt with 'Adventure Local' printed on it, a wide-brimmed hat, sunglasses, and beige shorts, walking past a large yellow sign that says 'HIKING' in a forested area.
A person wearing a blue helmet and shirt riding a bike on a dirt trail with green trees and hills in the background, with the word 'BIKING' in large yellow letters overlaying the image.

Work led by Matthew Sandstrom in a previous creative role.

TN Chiropractic Assoc.

Onward.

STRATEGY. STUDIO. EXECUTION.

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Orangetheory Fitness

A blank white square used as a clickable button.
A young man with short blonde hair holding a black medicine ball behind his head, wearing an orange sleeveless athletic shirt with an Orangetheory Fitness logo on the front.

TN Chiropractic Association

A icon of an arrow pointing to the right.
A icon of an arrow pointing to the right.
A human skeleton with a detailed view of the ribcage, spine, and collarbones, set against a black background.
A human skeleton with a detailed view of the ribcage, spine, and collarbones, set against a black background.
Man wearing a blue denim shirt with rolled-up sleeves and dark blue jeans. He has a brown leather belt with tools, including a leather pouch and a knife in a sheath, attached to it.
Man wearing a blue denim shirt with rolled-up sleeves and dark blue jeans. He has a brown leather belt with tools, including a leather pouch and a knife in a sheath, attached to it.

ColsenKeane

A icon of an arrow pointing to the right.
A icon of an arrow pointing to the right.
A blank white square used as a clickable button.