BRAND / MEDIA / CAMPAIGNS

ColsenKeane


Building an editorial campaign library around heirloom craftsmanship, timeless design, and American-made leather goods.

01


Capturing a heritage craft.

ColsenKeane builds products designed to last for generations. The visual language needed to communicate the same philosophy.

Across multiple campaign productions in North Carolina, Matthew Sandstrom led photography, motion, styling, location development, and creative direction to create imagery that reflected the character of the brand as faithfully as the products themselves.

CREATIVE DIRECTION

Concept, styling, and art direction

PHOTOGRAPHY

Editorial campaigns and product

STYLING & LOCATION DEVELOPMENT

Environment, wardrobe, and props

CAMPAIGN MOTION

Short-form films for digital and social

Close-up of a person sitting on a brick ledge, wearing black work boots, black shorts, a gray sweater, and a black overall with a Carhartt logo. They are holding a hammer behind a large brown leather bag with handles and a snap closure, and a small tool is sticking out of the bag. The background includes a building with glass windows.

02


Campaign photography.

Across several campaigns, the photography moved between product, portraiture, environment, and lifestyle while maintaining a consistent visual character.

03


Campaign motion.

Short-form films carried the campaign environments, products, and personalities into social media and digital advertising.

04


A visual language built to last.

Across multiple productions, the work established a consistent visual world rooted in craftsmanship, character, and products built to endure.

Work led by Matthew Sandstrom in a previous creative role.

04


A visual language built to last.

Across multiple productions, the work established a consistent visual world rooted in craftsmanship, character, and products built to endure.

A man with a beard and styled hair sitting on a red cushioned vintage sofa, reading a book in a rustic room with wooden barrels and furniture, with a glass of whiskey on the table.

Work led by Matthew Sandstrom in a previous creative role.

TennesseeCAN

Onward.

STRATEGY. STUDIO. EXECUTION.

Orangetheory Fitness

Blue backpack with zippered compartments and TennesseeCAN logo embroidered

Orangetheory Fitness

A young man with short blonde hair holding a black medicine ball behind his head, wearing an orange sleeveless athletic shirt with an Orangetheory Fitness logo on the front.
A young man with short blonde hair holding a black medicine ball behind his head, wearing an orange sleeveless athletic shirt with an Orangetheory Fitness logo on the front.
A icon of an arrow pointing to the right.
A icon of an arrow pointing to the right.
Blue backpack with zippered compartments and TennesseeCAN logo embroidered
Blue backpack with zippered compartments and TennesseeCAN logo embroidered
A icon of an arrow pointing to the right.
A icon of an arrow pointing to the right.

TennesseeCAN