BRAND / MEDIA
Lone Star
Rodeo Co.
Producing a cinematic anniversary film celebrating the family, history, and tradition behind Lone Star’s 75-year legacy.
OVERVIEW
Preserving a legacy built over generations.
Years of Rodeo Coverage
Matthew Sandstrom filmed across multiple seasons, developing a close understanding of the family, personalities, and traditions behind Lone Star
Directed Family Ranch Production
For the company’s 75th anniversary, he returned to the family ranch to capture the people, stories, and values carrying the tradition forward
Archival Integration
Historical family photographs and archival materials connected decades of history with the present-day organization
THE FILM
75 Years of
Lone Star Rodeo
A legacy tribute film created for the opening of Lone Star’s flagship rodeos.
LONE STAR RODE CO. | 4:32 MIN | HOPKINSVILLE, KENTUCKY
IMPACT
A tradition that
comes alive.
3
YEARS OF FIRSTHAND
RODEO COVERAGE
75
YEARS OF LEGACY
HONORED
1
FLAGSHIP FILM
CREATED
THOUSANDS
EXPERIENCED THE HEART
OF AMERICAN RODEO
Premiering on the jumbotron at Lone Star’s flagship rodeos, the film transformed seventy-five years of family history into a live opening experience built to set the tone for the night.
Completed prior to the founding of Pioneer Spirit and led by Matthew Sandstrom in his previous creative role.
IMPACT
A tradition that
comes alive.
3
YEARS OF FIRSTHAND
RODEO COVERAGE
75
YEARS OF LEGACY
HONORED
1
FLAGSHIP FILM
CREATED
THOUSANDS
EXPERIENCED THE HEART
OF AMERICAN RODEO
Premiering on the jumbotron at Lone Star’s flagship rodeos, the film transformed seventy-five years of family history into a live opening experience built to set the tone for the night.
Completed prior to the founding of Pioneer Spirit and led by Matthew Sandstrom in his previous creative role.
Belron | Safelite
Onward.
STRATEGY. STUDIO. EXECUTION.
Rep. Mark Cochran
Rep. Mark Cochran
