MEDIA / STRATEGY

Belron | Safelite

Producing a documentary-style leadership film focused on workplace safety, accountability, and human impact.

Created for Belron's 2024 Global Leadership Summit, the film follows Blade, a Safelite technician in Murfreesboro, Tennessee, whose workplace injury became a powerful story about responsibility, resilience, and safety culture.

Empty beige textured background with tire tracks in the lower left corner.

THE CHALLENGE

Communicating safety through lived experience.

We were tasked with telling a deeply personal story that would resonate with leaders across Belon's global organization. The production took place in an active service facility with environmental limitations and minimal disruption to daily operations.

The goal was to craft a film that felt honest and human while communicating a powerful message about safety, accountability, and leadership.

Sensitive Subject Matter

Telling a story about a life-altering injury requires empathy, trust, and the right approach.

Operational Constraints

Filmed in a highly active facility with visual limitations and a tight window for production.

Global Leadership Audience

The film needed to connect with executives across countries, cultures, and brands.

Gray textured background with swirling patterns resembling smoke on a dark gray surface.

OUR APPROACH

Shaping the environment around the story.

The production required more than documenting a technician at work.

Every element of the process was shaped to preserve honesty, maintain cinematic control, and communicate the story clearly to a leadership audience.

GUIDED CONVERSATION

Because the story involved a life-altering injury, the interview process was designed to create trust and honest reflection without turning Blade into a performer.

CINEMATIC CONTROL INSIDE A WORKING ENVIRONMENT

We adapted the active service environment with controlled lighting, camera placement, and intentional staging to create polished visuals without interrupting operations.

TURNING PROCESS INTO STORY

Detailed visual coverage of the repair process helped connect the physical work to the film's larger message about injury, recovery, and responsibility.

EXECUTION

Human stories behind organizational decisions.

The final film connected Blade’s personal experience to the broader responsibility carried by leadership teams across a global organization. Rather than treating safety as policy alone, the story grounded it in the lived reality of the people those decisions are meant to protect, transforming a corporate initiative into something personal, tangible, and difficult to ignore.

SAFELITE MURFREESBORO | 2:36 MIN

A person in a red Safelite uniform opening an ambulance garage door at a bright, sunny day, with a view into a well-equipped auto repair shop inside.

IMPACT

Behind every policy
is a person.

The film reframed workplace safety through lived experience, helping transform an organizational initiative into a message leaders could see, feel, and remember.